Like most complex problems the demographic shift cannot be addressed through the lens of a single sector or discipline. It is a major concern for private, public and third sectors alike and although there is no silver bullet, there is an opportunity to mitigate this risk by working together collaboratively, in a spirit of open innovation.

AAA has been exploring the challenge with stakeholders, from world capitals to city halls and rural communities across the UK and Europe, giving due consideration to commercial opportunity and social impact.